Peroxide based teeth whitening products cause sensitivity, so we created WHI10™ teeth whitening products to be peroxide-free, containing PAP+ for maximum results whilst being gentle on your teeth.

Our products are available through this store in the UK, Europe and Australia, and are also available in the U.S. through Amazon (click the link on the homepage to go to Amazon).

We pledge to give 10% of our annual profits to the Alzheimer’s Society.